1 day ago
Looking forward to reading the @retail.inspired blog post ‘inspired’ by @bedpopping @thebedfordclanger & #bedfordindies. I feel so fortunate to have met @jo.retailstyle during the Portas Pilot project. What she achieved in Ashford - and continues to achieve for her clients - is transformational and it was a pleasure to introduce her to the shopkeepers of Bedford who make Bedford unique. Since Jo’s visit, @thestore_bedford @anorakshop and @eaglebookshop have opened/relocated, so we’ll need to arrange another trip 😊 >
#Repost @retail.inspired with @get_repost
With STORYTELLING being an integral part of brand strategies, including blog posts and articles, helping you stay connected to your customers:
Your passion and personality should be at the heart of the storytelling, sharing the things you love to resonate with potential customers.
More and more brands are capitalising on empty units within town centres to take up short term leases from anywhere from 6 weeks up to 2 years. If you do your research within a town or city and see a gap where your brand could pop up then why not? and then if you learn from this experience and it’s working - why leave?
We’re working with brands to assist them, reviewing and tweaking their strategies from website content, to product, positioning and storytelling through social media. Where a brand is able to connect with their customer, they are seeing results through engagement and increased sales.
Our next Retail Inspired blog will feature the brilliant Bedford Independent shops, who have achieved this and evolved into a wonderful collective of businesses supporting each other and the future of the town centre. This blog the first in a series follows a visit earlier this summer by @jo.retailstyle , where she was invited to meet businesses by @erica_roffe @thebedfordclanger. There is so much that can be learned from Bedford. .
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