5 days ago
3 WAYS TO TELL A BRAND STORY THAT SELLS
If you want social media to work for you, start by telling a story. When you tell your brand story, you become more relatable, so when your audience relater to your brand, they, in turn, will buy from you.
Keep in mind that your audience won't care about you, what they are interested in; is what you mean to them.
Today, social media has given us the privilege of telling our stories to build relationships with your audience. .
Here are three simple ways to tell a successful story on social media:
1) TELL YOUR BRAND'S STORY
Every company have a story to tell, from a founder having a dream of one day owning her first business. Humble beginnings have the potential to resonate with its consumer. Imagine, when you hear the story of how the company was first, birthed, you feel an emotional connection with the story as you can relate it with your aspirations. .
2) TELL YOUR EMPLOYEES’ STORIES
Find an employee with a compelling story to tell it through social media. Your company has real people behind it. For example, Diana Hunter from the famous honey bunches of oats advertisements. I remember always looking forward to the next commercial of here sharing a little personal life story of her experience at work or interacting with customers on her time from work. Talk to your employees; I’m sure they will be trill to share the experience working for the company. .
3) TELL YOUR CUSTOMERS' STORIES
Consider how your customers have benefited from your company. What have the company done for them? All companies should have stories about their happy and elated customers. So, create an emotional connection for your customers around a problem that you help solve for them. .
By communicating your brand story to your audience, it's one way you can forge a connection. Once a connection is established, your audience can directly relate and depend on your brand.
So tell your brand story, I’m sure your audience would love to hear it.
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#success #graphic #entrepreneurship #follow #marketingstrategy